Rooted in Purpose

Tenderfruit Design Studio is a creative practice centering community, culture, and care in visual design. We work with organizations building a more equitable future—nonprofits, cultural institutions, and QTBIPOC-owned businesses.

We believe design is more than aesthetics; it's a tool for storytelling, connection, and change. Through thoughtful brand identity, campaign work, and strategy, we help organizations clarify their voice and reach the people who need to hear it.

We move in community. We grow together.

Meet the Founder

Thandi Cai

Designer, Founder (they/them)

Thandi is a designer and community organizer with roots in the arts, mutual aid, and grassroots movements. Their practice is informed by years of supporting organizers, activists, and cultural workers—translating complex ideas into visuals that resonate and mobilize.

With a background in fine arts and a commitment to accessibility, Thandi brings both creative rigor and political clarity to every project. They live and work in Chicago, Illinois.

Say Hello
Abstract illustration of growth and roots

Culture is Key

We honor the cultural contexts and lived experiences that shape our work, ensuring every design choice reflects authenticity.

We Grow Together

Collaboration is at the heart of our practice. We see our clients as partners and believe the best work happens in relationship.