Chinese Historical Society of Memphis

The Challenge

A comprehensive brand identity project for the Chinese Historical Society of Memphis, celebrating Chinese-American heritage and fostering community engagement through thoughtful design.

The Chinese Historical Society needed a visual identity that honored their rich cultural heritage while appealing to younger generations and creating broader community awareness. The challenge was balancing traditional elements with contemporary design approaches.

Our Approach

We developed a warm, accessible visual identity that weaves together historical references with modern design language. The color palette draws from traditional Chinese art while maintaining contemporary appeal. Typography choices reflect both heritage and readability, creating a cohesive system that works across digital and print applications.